For the past 20 years, I’ve had the pleasure of supporting good people doing good work.

I specialize in helping organizations translate their mission and impact to inform, inspire, and move their audiences by finding the human moment and point of connection inside a policy, campaign, or data. Then building content—whether it’s video, social content, written comms, or a campaign around it that stops the scroll and speaks to a deeper part of us.

I’ve been fortunate to work with some of the best…

Services

Story Production
I find the hook inside your raw material (e.g., interviews, footage, ideas that haven't found their shape yet) and build it into something that lands. First-round approvals are common.

Video Scripts & Creative Direction
Talking head scripts, reel concepts, explainer videos. I write for real people, not talent. You’ll get direction notes so whoever's on camera knows exactly what they're doing. I’ve been in front of the camera so I understand the nerves and vulnerability. My job is to help people look and sound their best. I don’t take that responsibility lightly.

Social Media Strategy
News-first content that behaves like a scoop rather than a broadcast. Built around the emotions that research shows drive sharing. My expertise may be in finding the emotional core, but it’s backed up by data and science.

Carousel & Campaign Concepts
Copy built around a single emotional through-line. People swipe or follow to see what happens next.

Campaign Sequencing
Content that builds momentum rather than broadcasting into a void. The right piece, in the right format, at the right moment in the story. It’s an art form.

Who I work with

Mission-driven organizations with something valuable to say and audiences who need to hear it.

Nonprofits. Advocacy organizations. Civic institutions. Foundations. Organizations working in environmental accountability, social justice, health equity, community development, and civic engagement.

I do my best work with people promoting ideas that help people.

My Approach

I think about content the way a journalist thinks about a story, the way an author tells it, and the way a director creates a film.

What's the hook? What's the emotional arc? What does the audience feel at the end that they didn't feel at the beginning? Where do they go with that feeling?

Those questions produce work that's strategically sound and creatively alive, meaning it gets talked about.

I've also navigated every major platform shift over the decades. What that gives me is a lot of data that helps inform strong pattern recognition. Meaning: what's trending isn’t necessarily what's lasting. And what's lasting is content driven by emotion, people, and a well-told story.

If this sounds like something your org needs, let’s talk. →